Kraft Foods, What Are You Doing?
Okay, doesn’t the whole world know that sugar is bad for us, and that as a whole, we’re all trying to cut back on it? I mean, after all, don’t we all know that Being Overweight + Consuming too much Sugar = DIABETES?
I switched from drinking diet pop to drinking TANG orange flavored beverage about a year ago. While the diet pops were both caffeine free and sugar free, they still had artificial sweeteners which I consider worse than small doses of sugar. So good bye pops, hello TANG.
I went to the store the other day and noticed that the container the TANG comes in had grown considerably. It’s now 20 oz instead of 12.3 oz. But guess what? The smaller container made 8 quarts of TANG, and the larger container only makes six quarts. A much larger container, and the mix makes 2 quarts less! I haven’t even checked the price difference of the two, but let me venture a guess… the larger one, (which makes two less quarts) is going to cost less. Here’s a picture of the old bottle of TANG on top of the new container. We know which one looks bigger, too bad it doesn’t contain as much.
But wait, there’s more. This article isn’t even about the size of the container, how much it contains, or even about about how much it costs. This article is about a product we’re used to more than doubling in it’s sugar content. Doubling!
Here’s the ingredients label:



Okay. One good thing is they took out three artificial sweeteners: surcalose, acesulfame potassium and neotame. But the bad thing is they have more than DOUBLED the amount of sugar in a glass. They added a small amount of salt as well, but not enough to make a difference in anyone’s diets. But look at the difference in sugar:


Notice that the carbs went right up with the sugar, from 9 grams to 22 grams. They used to have a claim that caught a lot of people’s eyes that were watching their sugar, it was this, promptly displayed on the cap of the container. Now it’s just a “great new taste.”



Pay a decent price for a product, Kraft calls it a “Sensible Solution.” Raise the price with the product making less beverage than before, even Kraft knows that’s no longer a sensible solution!


One last thing… what about vitamins? With their old mixture, they were proud to boast of something they called “Fruition,” a combination of 4 different vitamins along with calcium. With the new mixture it’s bye bye vitamin A, B6, B2 and B3. Only vitamin C and Calcium remain.


Now THAT’s what I call a product makeover. To who’s benefit is this? This topic will remain open to comment for one week, and then I’ll send it along with all comments to Kraft Foods. Are you okay with these changes?
